From good to great in product marketing

I had the opportunity to be part of the PMM Trailblazers event on December 6th and participated in a panel on product marketing — How to juggle all the hats of a product marketer.

[Book] Product Marketing: Mastering the art and science of PMM

Question 1: Can you share examples of successful cross-functional collaboration while managing different aspects of product marketing?

Div: As a product marketing leader you have an opportunity to influence teams to come together whether you’re working on a product launch or a GTM. In my current new role, I am working on a product launch and connecting the dots between the product, sales, and marketing teams. I’m creating a voice of the customer and taking a pulse on the market trends and the competition. Cross collaboration is the only way we can succeed.

Stakeholder and Leadership Alignment

Question 2: What tools or tips do you find most helpful in streamlining your workflow as a product marketer?

Div: I’m a big fan of Asana because it streamlines the accountability and transparency needed in a product launch. It’s best to bring people into the process early on so they have vested interest and voice their concerns and feedback.

Understand how your priorities map to the bigger business goals and OKRs. Alignment is key.

Question 3: Managing time efficiently is crucial. Can you share any time management tips or techniques that have worked well for you as a product marketer?

Div: we all have the same amount of time and what you do with it is what makes us move from a good to great product marketer. I’m process driven and how I distribute my time on my calendar is key to achieve what we need to do as a product marketer.