From good to great in product marketing

Div Manickam
5 min readJun 1, 2024

I had the opportunity to be part of the PMM Trailblazers event on December 6th and participated in a panel on product marketing — How to juggle all the hats of a product marketer.

[Book] Product Marketing: Mastering the art and science of PMM

Question 1: Can you share examples of successful cross-functional collaboration while managing different aspects of product marketing?

Div: As a product marketing leader you have an opportunity to influence teams to come together whether you’re working on a product launch or a GTM. In my current new role, I am working on a product launch and connecting the dots between the product, sales, and marketing teams. I’m creating a voice of the customer and taking a pulse on the market trends and the competition. Cross collaboration is the only way we can succeed.

Question 2: What tools or tips do you find most helpful in streamlining your workflow as a product…