InProduct Marketing AlliancebyDiv Manickam·Aug 8, 2025B2B SaaS PricingGetting pricing right is one of the most critical challenges for any product, especially in the dynamic world of B2B SaaS. It’s far more…
InProduct Marketing AlliancebyDiv Manickam·Mar 31, 2025Getting Started in Product MarketingI always admired folks who knew what they wanted to do in life?
InProduct Marketing AlliancebyDiv Manickam·Nov 27, 2024Voice of the CustomerI had the opportunity to join Niren Yadav, from our PMA Scholar program to share about the buyer journey and connecting the dots across…
InProduct Marketing AlliancebyDiv Manickam·Sep 30, 2024Sales enablementCross-functional collaboration is fundamental to everything we do as product marketing. Sales enablement is an anchor to our team…
InProduct Marketing AlliancebyDiv Manickam·Jul 1, 2024Pricing: Do’s and Don’ts for Product MarketingPricing has the power to make or break your product — set the bar too high, and you’ll price your customers out of the market. Set your…
Div Manickam·Jun 1, 2024From good to great in product marketingI had the opportunity to be part of the PMM Trailblazers event on December 6th and participated in a panel on product marketing — How to…
InProduct Marketing AlliancebyDiv Manickam·May 31, 2024Competitive and Market IntelligenceWhen we embark on a new path or into a saturated market landscape, we want to carve out our own differentiation to stand out in the market…
InProduct Marketing AlliancebyDiv Manickam·Sep 26, 2023The PMM team of our dreamsA team is a group of individuals coming together to make magic happen. That’s our dream team, our PMM team. My lucky 13. #winningtogether
InProduct Marketing AlliancebyDiv Manickam·Aug 26, 2023Positioning and messaging: The crux of the narrativeI love stories that connect and I love truly well positioned narratives. Easier said than done, says everyone in the world of product…
