Published inProduct Marketing Alliance·Sep 26Member-onlyThe PMM team of our dreamsA team is a group of individuals coming together to make magic happen. That’s our dream team, our PMM team. My lucky 13. #winningtogether Our diverse minds, our conflicts and shakedowns. The annual team retreat and what happened in the past year. What can we do different, not just better. …Career3 min readCareer3 min read
Published inProduct Marketing Alliance·Aug 26Member-onlyPositioning and messaging: The crux of the narrativeI love stories that connect and I love truly well positioned narratives. Easier said than done, says everyone in the world of product marketing. Let’s uncover the hidden traits that make it good or bad in the eyes of product marketers. In customer differentiation, I shared our team’s framework that…Positioning4 min readPositioning4 min read
Jul 26Member-onlyCreative ConfidenceFinding your voice within … Where and how do we gain confidence? Is it only when you have enough experience in a specific field? Not necessarily, even a different perspective can shed light into untapped opportunities. Confidence comes knowing that you are in the right place, you belong and can add value to the discussion. …Confidence4 min readConfidence4 min read
Jun 22Member-onlyFailure: a step to successand cultivating Grit everyday … In our class yesterday, we were watching a TED Talk — Angela Duckworth: Grit — what it means, how important it is in our day to day life. Grit is about passion and perseverance. …Failure4 min readFailure4 min read
Published inProduct Marketing Alliance·May 2Member-onlyGTM: Go-to-MarketWhat does GTM look like? Each team, company and product is unique, so GTM is unique, but that doesn’t take away the fact that GTM can make or break your company growth and product adoption. When you have the product market fit and gaining momentum, tapping into GTM can be…Gtm4 min readGtm4 min read
Published inProduct Marketing Alliance·Apr 25Member-onlyPositioning and Messaging: Heart and Soul of Product MarketingHave you ever wondered what makes a good positioning and messaging? I have and we uncovered some traits and patterns on what makes a good to great positioning and messaging. Guess what, its rooted in the core principle of knowing your customer. Customer-differentiation-for-messaging And as simple as that sounds, it means…Positioning2 min readPositioning2 min read
Published inProduct Marketing Alliance·Mar 9Member-onlyProduct Marketing | TED Talks to watchWhether you are in product marketing or not, these TED talks will inspire you to be a changemaker, to challenge the status quo and ask why in every step of your career. As a Product Marketing instructor and guide for my students, I share these TED talks with love. They…Product Marketing3 min readProduct Marketing3 min read
Published inProduct Marketing Alliance·Jan 29Member-onlyBuilding a rockstar Product Marketing TeamWhen I first ventured into leadership in 2018, I didn’t know much, but took one step forward every day to be there for my team and learn from each other. …Product Marketing3 min readProduct Marketing3 min read
Jan 9Member-only[m&m 4 life] 2min Mindful Motivations: Intention | Focus | Creativity | LovingkindnessEmbrace 2023 with an open perspective — start today with an m&m — mindful motivation 4 life! Over the past 2 years, Simon Moyes’ 2-minute mindfulness meeting starters from Wise at Work have helped me start my meetings and my classes with the right mindset. To stay grounded in my day to day responsibilities as a leader and show grace and appreciation for my team. Thank you! …Mindfulness5 min readMindfulness5 min read
Dec 8, 2022Member-only2023 Personal OKRsWhat manifested in 2018, is now a ritual at the end of the year to reflect on meaningful work and how to shape the year ahead. It’s about setting the right intention as we get ready to welcome 2023! Wishing you success in whatever you do or don’t do in…Okr6 min readOkr6 min read
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