Div ManickaminProduct Marketing AllianceSales enablementCross-functional collaboration is fundamental to everything we do as product marketing. Sales enablement is an anchor to our team…Sep 30Sep 30
Div ManickaminProduct Marketing AlliancePricing: Do’s and Don’ts for Product MarketingPricing has the power to make or break your product — set the bar too high, and you’ll price your customers out of the market. Set your…Jul 1Jul 1
Div ManickamFrom good to great in product marketingI had the opportunity to be part of the PMM Trailblazers event on December 6th and participated in a panel on product marketing — How to…Jun 1Jun 1
Div ManickaminProduct Marketing AllianceCompetitive and Market IntelligenceWhen we embark on a new path or into a saturated market landscape, we want to carve out our own differentiation to stand out in the market…May 31May 31
Div ManickaminProduct Marketing AllianceThe PMM team of our dreamsA team is a group of individuals coming together to make magic happen. That’s our dream team, our PMM team. My lucky 13. #winningtogetherSep 26, 2023Sep 26, 2023
Div ManickaminProduct Marketing AlliancePositioning and messaging: The crux of the narrativeI love stories that connect and I love truly well positioned narratives. Easier said than done, says everyone in the world of product…Aug 26, 2023Aug 26, 2023
Div ManickaminProduct Marketing AllianceGTM: Go-to-MarketWhat does GTM look like? Each team, company and product is unique, so GTM is unique, but that doesn’t take away the fact that GTM can make…May 2, 2023May 2, 2023
Div ManickaminProduct Marketing AlliancePositioning and Messaging: Heart and Soul of Product MarketingHave you ever wondered what makes a good positioning and messaging?Apr 25, 20231Apr 25, 20231
